SEO Services

Showing up on Google is not magic.

It is work.

Showing up on Google is not magic.

It is work.

If you have ever wondered what SEO actually is or why everyone keeps saying you need it, this page is for you. No jargon, no acronyms we do not explain. Just a straight answer and a clear breakdown of what we include in every site we build and what you can add on.

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Search Engine Optimization

What is SEO and why you need it done well.

You have probably heard that SEO is important. Maybe someone told you that you need it, or you saw it mentioned on a competitor’s site, or it came up when you were shopping for a web designer. But if you are not sure what it actually means or what it does, you are not alone.

SEO stands for search engine optimization. In plain terms, it is the work that goes into making your website show up when someone searches for what you offer. When a potential customer types “family dentist near me” or “best project management software” or “employment attorney Northern Virginia” into Google, SEO is what determines whether your site appears or your competitor’s does.

Some of that work happens once when your site is built. Things like making sure your pages are named correctly, your images are labeled properly, and Google knows your site exists. Some of it goes deeper, optimizing how fast your pages load, how your content is structured, and whether your business shows up in local searches. Most web designers say they do SEO. Few do it well. That gap is the difference between showing up on page one, and not showing up at all.

We break it into three tiers so you only pay for what your business actually needs.

Included in every website we build

You should not have to pay extra for a website that is set up correctly. If you have ever seen those budget website packages advertised, or built one yourself on a drag and drop platform, there is a good chance none of this was ever set up. It is not visible to you but Google notices.

Every site we build ships with a full SEO foundation baked in. This is not an add-on or an upgrade. It is the baseline we hold ourselves to because anything less is not a professional website.

What is included:

  • Proper page and file naming so Google understands what each page is about
  • Clear headline structure so search engines and visitors can follow your content
  • Image labels and descriptions for every photo on your site
  • SEO titles and meta descriptions for every page
  • Social sharing images so your site looks right when shared on Facebook, LinkedIn, and elsewhere
  • A sitemap submitted to Google and Bing so your site gets indexed fast
  • Robots.txt configuration so search engines know what to crawl
  • Secure HTTPS setup and redirect configuration
  • Canonical URLs to avoid duplicate content issues
  • A custom 404 page so visitors do not hit a dead end
  • Google Search Console and Bing Webmaster Tools setup and verification
  • Basic business schema markup so Google understands who you are and what you do

SEO Plus

Base SEO gets your site set up correctly. SEO Plus is for businesses that want to go further. This is where we dig into how your site actually performs in search, how fast it loads, how your pages talk to each other, and whether Google fully understands what every page on your site is about.

What is included:

  • Everything in our base SEO package
  • Core Web Vitals optimization so your site meets Google’s performance benchmarks
  • Internal linking strategy so every page on your site supports every other page
  • Expanded schema markup per page type so Google understands not just who you are but what each page is specifically about
  • Keyword targeting strategy per page so every page is built around what your customers are actually searching for
  • Image compression and format optimization for every image on the site

Local SEO

If your business serves a specific city, region, or service area, showing up in local search results is a different challenge than general SEO. Local SEO is an add-on for businesses that need to be found by people nearby, not just people searching broadly.

What is included:

  • Google Business Profile setup and full optimization including hours, services, photos, categories, and description
  • Name, address, and phone number consistency across your entire site
  • Hours, service area, and location data embedded in your site
  • Local schema markup so Google understands exactly where you operate and who you serve
  • Local keyword targeting per page so your content matches what people in your area are actually searching for

A note on citation directories

Sites like Yelp, Apple Maps, and the BBB are called citation directories. There are over 150 of them in the US alone, and plenty of services that help manage and track your listings across all of them. If that is something you are interested in, let us know and we can discuss options.

Ready to get found?

Whether you are starting from scratch or your current site is invisible in search, we build every site to perform. Take a look at our pricing to find the right fit, or reach out and we will figure it out together.

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