Family Law Firm Case STudy

A family law firm that finally has a website to match its reputation.

Cisneros | McElroy, PC has been doing serious work for serious clients. We built them a website that shows it.

Let’s Talk About Your Site Our Work

See The Difference

Same firm.

Completely different first impression.

before

after

Same attorneys. Same experience. Same reputation. The website just finally shows it.

We did not just update the look. We learned what Cisneros | McElroy, PC does, who their clients are, and what someone going through a family law matter needs to see before they make that call. That is how we work with every client. We research your practice area, your local market, and your competition before we write a single word or place a single image. When we are done, your website does not just look professional. It works.

Let’s Talk About Your Site Before and After

What Was Going ON

Cisneros | McElroy had the credentials.

Their website had not kept up.

Here is what needed to change.

Outdated look

The site had not kept pace with the firm’s growth or reputation

Thin on information

Visitors did not have enough to feel confident reaching out

No payment path

Clients had no way to get to their payment portal online

Form and legal gaps

No captcha, no disclaimer clarifying attorney client agreement terms

Family law clients are not casual browsers. They are people in the middle of some of the hardest moments of their lives, looking for someone they can trust. When they land on your website, they are making a judgment call in seconds. The site Cisneros | McElroy had was not giving them a reason to stay.

In family law, trust is everything. Your website should build it before you ever speak.

It was not that the firm lacked credibility. The experience, the work, the reputation were all there. But the website was outdated, light on information, and did not carry the weight of what the firm actually does. Family law clients need to feel confident before they ever pick up the phone. They are looking for professionalism, clarity, and a firm that looks like it has its act together.

When someone is navigating a divorce, a custody situation, or a family dispute, they are not shopping casually. They are vetting. They are reading between the lines. They are asking themselves whether this firm feels like the kind of place that will handle their situation with care and competence.

A website that feels dated or thin on detail does not just fail to impress. It raises doubts at the exact moment you need to be eliminating them. In family law more than almost any other practice area, the first impression is load bearing. The website was not carrying that weight.

The Work

Every piece had a job to do

Messaging and Structure

The original site was light on information and hard to navigate. We built out the pages, added sections that were missing entirely, and made sure visitors could quickly understand who the firm is and what they do.

Visual Identity

Cisneros | McElroy, PC had a logo and a color palette. We kept both and built around them properly. The result is a site that feels cohesive, professional, and consistent from page to page.

Staff Pages

A law firm’s credibility lives in its people. We built out the staff pages with the kind of detail that gives prospective clients confidence. Names, backgrounds, and faces that make the firm feel real and approachable.

Custom Imagery

We created custom images built specifically for the firm. Nothing generic. Visuals that fit the brand and reinforce the professional tone of the site.

Payment Portal

We gave clients a direct path to the firm’s payment portal right from the website. Simple, clean, and one less thing clients have to call about.

Forms and Legal Clarity

We added captcha to cut down on spam and false submissions. We also made sure the contact form clearly communicates that submitting it does not create an attorney client relationship.

SEO and Local Search

We ran a full SEO plus package including local business SEO so Cisneros | McElroy shows up when people in their area are searching for family law help. That includes Google Maps visibility for local clients who are ready to call.

Security and Hosting

We locked down the site and moved it to managed hosting with automated backups. Given the sensitive nature of family law clients and their information, security is not optional. The site is monitored, protected, and backed up regularly.